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Baby Modeling for Big Boxes Like Wal-Mart

by Shauna Smith Duty


Your child’s photos have won a few online contests, you’ve had professional comp cards made up, and you open your mailbox and find yourself staring at the kids in the Target ads. That could be your baby! But how do you transport your child from online photo contests to big box store ads?

Big City Agents
According to Dorothy Gevers, owner of, the big boxes use big city agents to find models. Wal-Mart, for instance, shoots in Detroit, and uses agents from Illinois, Michigan, and Indiana. Pampers shoots in Cincinatti, so if you’re interested in working with them, you’ll need a Cincinatti agent.

Gevers says, “Different stores use different agents. You’ll have to contact the agents to find this information, not the stores.” A Yahoo search for modeling agencies who work with big box stores brings up sites such as Pro Model Management, Inc., in Akron, Ohio. Pro Model has worked with Target, K-Mart, JC Penny, and a long list of other big name stores, magazines, and products. Affinity Model and Talent has offices in Los Angeles, San Francisco, Chicago, and New York, and they list Sears and Mervyn’s as clients.

Upping the Ante
“Some families are actually willing to travel during popular modeling/filming seasons to these areas, just to have a wide audition range,” says Gevers. Parents should understand that the competition is stout in the modeling business. Parents have to be prepared to make sacrifices if they want their child to be successful.

Another route to get noticed is through participation in national photo contests. Parents Magazine recently held a photo contest in which the winner will appear on “Live with Regis and Kelly”. At, parents can enter a weekly baby photo contest with a chance to win $1,000. The winner of the photo contest at will be featured on the cover of Baby Talk magazine. What better way to kick start a career than to win a national magazine photo contest? Accolades such as these would look great on a resume and make agents more likely to take notice.

Keep Up with Trends
Keep in mind, the reason the big boxes use models is to sell their wares, so parents of child models should stay abreast of fashion trends, including clothing and hairstyles. Your child will appeal to casting directors if they can pull off the trendy looks and styles the stores are marketing. Keep comp cards current and trendy, and your child will have a better chance of success.


Comment Pages: 1 2 3 4 5

Fri, Jun 28, 2013 11:18pm

I need a cheap start... but its Alabama....any suggestions?

Thu, Jul 26, 2012 5:12pm

Is there any legit agents in missouri? Im looking my daughter LaVenne

Tue, Jan 31, 2012 1:07pm

I would love for Lelan to be in print modeling, we are in Charlotte NC but are willing to travel also!

Sat, Jun 07, 2008 8:25pm

I wanted to find print modeling for my 6 year old son.Are their any located in in or around Indiana

Thu, Jun 05, 2008 7:31pm

are there any in Vegas?

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